http://www.financialnews.ro en-us http://www.financialnews.ro N/A financialnews_ro@yahoo.com Wed, 08 Sep 2010 10:37:06 EEST 20 http://www.financialnews.ro/articles/27/1/Components-that-make-up-your-business-brand%3A-The-Brand-Layers Branding is a hot topic in marketing these days, but it's defined in different ways and looked at from different angles. There are many components that make up a brand, and we call each component a Brand Layer. Financial News Tue, 23 Jan 2007 00:00:00 EET